Wednesday, February 10, 2010

Tricks to Attracting New Visitors Using SEO

Internet marketing is a vast and quickly-evolving world. One of the most prominent components of this world is Search Engine Optimization, or SEO. Search engine results are based on a collection of keyword phrases that bots use to determine how relevant information is according to an inquiry. SEO is a process that involves writing articles that you feature on your site that will attract the bots to your business. This is what is known as "search engine friendly." The better your SEO performance, the higher your page rank and the higher your site will appear in a search result. Many people hire experts to help them capitalize on this system, but you can learn to do it yourself with a few easy steps.

First of all, the most important thing you need to know is how to determine the importance and relevance of keywords. Not all words are created equally, and not all combinations will provide the best result. Unfortunately, the more common the phrase, the harder it is to use it effectively. Your goal should be to find unique words or phrases that are somewhat familiar, but trying to predict what people will actually search for can be difficult. Without a SEO expert, you can do this by using software like Google's Adwords Keyword tool. This is a free program that is quite effective, but for the best results, you should invest in a higher quality program.

With a good keyword tool at your disposal you should be able to find high-volume, low-competition words. This means that you will be able to write articles that feature popular keywords that are not already recognized on many other pages. This will automatically boost your page rank.

Now that you have the right keywords for your site, you need to reconstruct your site to accommodate them. This involves writing an exclusive Meta tag, html title tag, and Meta description for each page of your site. If you don't understand this, it's ok, but you may need to hire someone who is adept in web programming to help you. Once you have these coded, you should put the main keyword or featured phrase at the top of the page, as a title perhaps, and feature it in a few places in the body, and be sure to be as original as possible without sounding contrived. You should also make sure that you do not overuse the keywords, which is called "stuffing," and is frowned upon by search engine providers. This will result in your ranking decreasing. Simply italicize or bold your keywords so the bots can find them and only feature them a few times on your page.

Follow these easy steps and you on your way to a more attractive and friendly website. Though there are more things you could learn, this is a good place to start.


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