Google Page Rank Explained

One of the criteria used by Google when displaying search results is the Page Rank (PR). The higher the PR, the higher a page will be shown in search results. In this article we explain how Google calculates he PR and how you can optimize your website for achieving a high PR. Google also uses factors like relevance for the search - this is not discussed in this article.

This article is based mainly on an original article by Google founders Sergey Brin and Lawrence Page but also on hearsay, speculation and rumours. Google is not interested in allowing the public to know exactly how the PR is calculated since it is then easier to trick or cheat the search engine and since this would undermine its credibility. It does however appear that a variation over the basic formula is still used.

Google assigns a PR of between 0 and 10 to all pages which it indexes. It is possible to install a Google toolbar which shows the PR when you visit a page. The toolbar can be downloaded from http://toolbar.google.com/.

In reality, the PR is a value between 0 and "very large number". Algorithmic scale is most likely used to translate the value into the PR we know. A logarithmic scale works so values may be translated as follows:

Values 0.1 to 1 results in PR 0
Values 1 to 10 results in PR 1
Values 10 to 100 results in PR 2
Values 100 to 1000 results in PR 3 etc

What we'll look at in this article is how the value is determined. The actually scale used is not important to understand the concepts and it is not known to the public. It is likely that the scale is changed regularly.

Before looking at the actual formula - which may seem a bit scary - we'll discuss the basic idea by which the founders of Google wished to set importance - expressed in PR - to webpages.

The basic idea is that a link from a page A to a page B indicates that page A casts a �vote' for page B. The link from page A to B indicates that page B has something important on it which means that page A endorses page B. The basic idea of Google PR is that the more votes a page have, the higher the PR it should get. There are however different weights assigned to the votes cast. A vote from a page with a low PR is less important than a vote from a page with a high PR and therefore has less weight. If a page A casts many votes to many pages by having links to a number of pages, then the vote of page A is divided into small parts and each part is then assigned as a vote to each of the pages which page A links to. As you may have deduced from this explanation, the PR then expresses - to some extent - the likelihood that someone surfing randomly on the web will end up on the given page. A probability is therefore expressed in the PR.

Before looking at how this works out, we'll look at the exact formula used. You need not understand the formula as long as you understand the basic idea, but we will add it here for completeness. We'll look at what the basic idea and what the formula means in terms of getting a high PR a bit further down.

The basic formula is the following, where A is the page we wish to find the PR for and pages T1 to Tn are the pages linking to page A:

PR(A) = (1-d) + d (PR(T1)/C(T1) + PR(T2)/C(T2) + ... + PR(Tn)/C(Tn))

Where:
1) PR(A) means the PR of page A. Subsequently, PR(T1) means the PR of page T1
2) C(T1) is the number (count) of links going out of page T1.
3) PR(T1)/C(T1) - it follows from 1) and 2) that this is the page rank of the page T1 divided by the number of outgoing links from page T1. In other words, PR(T1)/C(T1) expresses the part of the vote of page T1 that is awarded to page A.
4) d is a damping factor which is probably set to around 0.80 to 0.85. We will not look into details as to why this factor is needed, but just state here that it has to do with probability distribution.

You may want to make a few examples and you'll see how it works out.

If you are bright, you may have noticed that you need to know the PR for all the pages linking to page A in order to work out the PR for page A. This may however not be possible as some of the pages are new and were never indexed before by Google. For this reason, Google assigns an initial value to all pages and after a few iterations where the PR is recalculated, an appropriate value is determined.

From the description of the basic idea and the formula we are now able to look at the factors which result in a high PR and thus give guidelines for achieving this.

The more webpages linking to your website the more votes will be cast upon your website, so the higher PR you will get. Links from pages which a high PR and with few outgoing links count higher than other links. How to achieve this is the subject of many articles on their own and we will not dwell into this further here.

If you have links to external sites from a page A on your own site, then you will be casting your vote to other sites. If however you also have links from page A to your own other pages, then you will be sharing the vote for page A with external sites and your own pages. This way, you will keep part of your own vote within your own site. For this reason, it is recommended that you link from each of your webpages to your main page or even link from each page to all your other pages.

Note that Google may penalize a website which tries to achieve a higher PR by what Google considers an inappropriate means. If for example you purchase links from a link exchange provider, Google may see this as a form of spamming and reduce your PR as a result. Playing fair seems to be safer than trying to "cheat"

In this article we have discussed how the Google page rank is calculated and what you can do to increase your page rank. Equipped with this information you may be able to improve your presence in search results.

The original paper by Sergey Brin and Larry Page can be found here: http://www-db.stanford.edu/~backrub/google.html

Who Else Wants to Make Money with Adsense?

Fact number 1: Kids in high school are making thousands of dollars every month with Adsense.

Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing Adsense ads on their web site or blog.

These are just some of the "super Adsense earners". You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting Adsense sites.

Anyone, any age and gender can become money generating Adsense publishers as long as they what it takes. How does one go about this internet advertising?

Writing articles for Adsense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.

This is one of the many reasons why writing original quality content articles is now the latest in marketing buzz. Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals. Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.

So why don't all these web site owners write and submit their own articles if that is what is important?

The simple and understandable answer is that it takes time to write articles, submit them and get targeted traffic to their websites. That is why they get the services of those who can spares sometime to write the articles that would cater to their site purpose but still turn out as a good quality and unique piece of work.

To get into the Adsense marketing business and start earning some good cash, ask yourself. Did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners that wants to make money online and doing it at home.

With the boom in the Adsense market comes the need for sites to want fresh, quality and original keyword rich content. This way, web site owners can have a steady supply of articles with the proper keywords that they relate to their site contents. The result of this is seen in the sites page rank when indexed by the search engines. Which, in turn, gets more Adsense ads to show above, below or next to the article on their website with targeted traffic.

What do people have to do?

Write quality and original content, keyword or phrase rich articles with links to your website in the resource box. Then build a website or web page with targeted keyword or phrase rich original content for the targeted traffic that originates from the articles you wrote. Finally, you will have a Google Adsense ads that are targeted to your keyword or phrase rich original content site where visitors will get to visit when they come looking for information.

A win-win situation if you think more about it. A favor for persons looking for quality content and information. For the persons writing the original content articles. And the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.

So who else wants to start earning money with Adsense. You. Everyone. Anybody. Internet marketing has many opportunities wide open for this people. Writing articles and using Adsense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.

Better not be left behind the many making millions already.

Make Money on the Internet with Amazon.com!

Many people often wonder how to make money on the internet. Simply doing a search in Google for "Making Money on the Internet" will bring up millions of results offering to make you rich with little to no effort. Unfortunately, this could not be further from the truth. Many sites will sell you information on how to strike it rich, but really you are making them a fortune by buying into their products that will not deliver.

However, there are some legit ways of making extra money on the internet; however they will not provide you with the $15,000 a month like some sites may claim. If you put in some effort though, you will be able to make a nice second income from the internet.

In this article, I will be discussing how to make money using the Amazon.com Associate's program. This program is a large affiliate network that allows you to make a percentage of sales that you generate through Amazon's website. The best part about it is that it does not require you to ship, take orders, or anything else for that matter. All you have to do is get a customer to go through one of your links and make a purchase at Amazon. It may sound easy, but it does requite some effort to get people to your site, and more importantly, to click an Amazon link and purchase something.

The hardest part of all is having a blog or website than generates traffic, especially traffic relating to your category or niche. If you already have this, you are one step closer to generating some money from the internet. The Amazon.com Associates program had a lot of tools once you setup an account and log in. The most important tools are the link creator and the "Astore" features.

The generate links feature allows you to create image links, text links, or a combination of the two. All you have to do is simply select a product and then Amazon will generate the HTML code to paste in a blog entry or on your website. An example of a image and text link can be seen here. Notice the MacBook picture and link box embedded in my review. This is a simple way to allow readers to view the product and give them a chance to purchase it. Not to mention, a 6% commission on a notebook computer is not bad at all. Sell a couple a month and you are on your way.

The other option to sell products through Amazon is by using an Astore. This is my personal favorite because it allows you to go through a step by step tutorial to build your store. You can add product categories and name the store anything you like. You can also change the color and settings to closely resemble the rest of your website or blog. The Astore allows you to add individual products from Amazon.com, as well as whole categories such as computers, books, etc. Once the store is setup, you can leave it on its own page, or imbed it into an existing page using iframes. All of the code is generated automatically by Amazon which makes it a breeze. My personal Astore can be seen by clicking here . Notice it is not exactly like the rest of my site, but overall it matches very well.

I hope this article helps you see the possibilities Amazon.com's Affiliate program can offer. I personally use this program on my own site which was referenced above and I make a good amount of money on the side. Granted it is not enough to say I am rich, it definitely helps for bills and other unwanted expenses. Good luck and remember, the more effort you put in the better the results you will see.

Stealing: The Best Way to Make Money on the Internet

If you are looking to make money on the internet, guess what? You haven't found it if you're clicking on fifty 2-cent emails per day. You're not even close if you are solely writing ten articles a day. What you really need to make money on the internet is a clenched left hand and an open right hand. The clenched fist gets violent, and the open hand does the taking. Why is this the real way to make money online? Let me explain.

The amount of research you have to do on the internet to find the best money-making technique is overwhelming.

Not only that, it's also very time consuming. It can take a person months and months to discover that gpt programs might not be worth the trouble and writing articles might take too much time. It could take a year or two to find out both of these things if you're working a full time job while trying to make money on the side. If you are a stay-at-home mom, things will be a bit easier for you, however.

Making money on the internet isn't easy, and failure can be very saddening.

Many people lose a lot of money while trying to make money on the internet. It's one thing to fail at something, but it's a completely different thing to lose the little money you have to your name while doing it. Also, there is a popular saying that goes like this: Time equals money. So if you've wasted a lot of time trying out ways of making money on the internet that don't work for you, you might also feel as though you've wasted a lot of money. Usually, people looking to make money on the internet don't have money to spend in the first place so it can be very disheartening for them to lose so much while gaining nothing.

Making money on the internet takes a lot of work, and it takes time and mistakes to figure that out.

"We'll pay you top dollar for simple data entry!" Does that sound familiar? It's a common ad that can be found on reputable classified sites like Craigslist, and even sometimes Careerbuilder. They ask for a simple fee for materials, and you think to yourself, "Well, it's only ten dollars. " But you just don't how many ten-dollar suckers are born every minute. And it may take you a while to learn than truth. You may lose some money. You may lose some time, and you could even lose your courage to get up and try to make money on the internet once again, the real way which includes doing some actual work.

So here's what you must steal to make money on the internet and why you have to do it.

Steal the wisdom of others. Steal their mistakes, and their wasted-money stories. Steal their, "Oh nos." and their " I really blew its." You can find these things on blogs and in forums. When you steal the research and mistakes of others, remember to take it by force until you figure out what plan worked for someone else and is now going to work for you.

Bloggers Resource List

While there are mountains upon mountains of articles regaling the almighty blog, many of them throw out major ball players, leaving the small fry behind. Just about everyone has heard about ad sense, delicious, and so forth, but what about Kanoodle, or Qads? Sure the well known companies are popular for a good reason, but like many of us out there, I prefer to dine on a wider array of options. When selecting which companies to work with, more choices increases the chances of finding 'the right fit'. So here is a list of resources for bloggers. It doesn't cover all the companies out there, in fact there might be quite a few missing, but it's a good head start!

Pay Per Click Advertising

Ads-Click - Bloggers set their own rates, but keep it realistic.
AdBrite - The writer chooses the appearance, and has more control over the ads.
ABC Search - Just another second-tier option.
BidVertiser - This large network PPC program just can't seem to keep up with Adsense, but one of these days....
Chitika - It's not the traditional pay per click scenario, but hey, who needs tradition?
ClickBooth - States that they have the highest pay rates....this is yet to be decided.
Clicksor - Contextual ads program. Mediocre.
DoubleClick - A targeted PPC option.
Google AdSense - One of the most well known of all the PPC opportunities out there. Potential members just need a google email account to join.
Kanoodle - Its Yahoo and Google's illegitimate twin.
Miva MC - They have both PPC and PPD advertising options.
Qads - Ad program from Qumana. Just think, you can show the world your Qads. Cheesy puns....you gotta hate them.
OneMonkey - Worse than Revenue Pilot, they get eighty percent of the blogger's revenue. RevenuePilot - They keep sixty percent of what the writer makes.
Search Feed - This company plays around with targeted PPCs.
Targetpoint - They're less judgmental about blog size.
Yahoo Publisher Network - Think Adsense, but on Yahoo. Monkey see monkey do.

Text Link Advertising

AdSter - You get a small amount of creative expression. The author can customize ads to match the website.
Direct-Link-Ads - Not the best, but not the worst. You decide. They keep seventy five percent of the ad revenue.
Kontera - Create contextual links automatically, not too certain about the pay. Haven't heard too many negative comments regarding this site.
LinkAdage - Love Connection in a different form. They match advertisers to site content.
LinkWorth - They keep up to seventy percent of the blog revenue.
Live Customer - Have HTML based advertising and flat monthly rates. It may be stable, but lacks income generating potential of other companies.
PaidTextLinks - This is a small program, not very well known.
Text Link Ads - The king of paid text links.
TextAd.biz - This is the minor leagues. They are a small company when compared to Text Link ads.
Text Link Brokers - They make dough by selling links in a directory on your site.
Vibrant Media - Not very familiar with this site, however quite a few individuals mentioned they're "cool".
YzMedia - Small fry in a big pond, but somehow this text link advertiser manages to keep up.

Banner Ads

AdEngage - Photo ads are combined with a text message, so it's a bit classier than the traditional glare in your face, and flicker until you seizure banners.
AdDynamix - This company offers more options than just banners.
BannerBoxes - This is nice...the blogger, not THE COMPANY, keeps seventy percent of the revenue....now that is just downright generous!

Affiliate Programs

Amazon - Sure, Amazon has grown a few hairs over the duration of its program, but they're a solid organization to link with.
Azoogle Ads - They claim to be the largest performance based online advertising network. Funny how I haven't heard of them....
Click Bank - This company handles downloadable affiliate material.
Commission Junction - They are running next to next with Amazon. This is one of the leaders within this category.
Context Links for Amazon's Affiliate Program - Affiliate links are formed to products sold by Amazon.
LinkShare - Supposedly they have the highest pay out rate.

Paid Reviews

PayPerPost - They have 'assignments' where you accept a gig and write a positive review about it on your blog. Creative form of advertising.
ReviewMe - Earn an income reviewing other sites and blogs.

Miscellaneous Sites

Acknowledge - This site has various tools for web, email, and search engine inventories.
AdSpaceAuctions - This programs sells ad space on websites via an auction. Higher traffic means better offers.Ads by RSS - Using RSS feeds, ads are placed on sites.
Advertising.com - They have a plethora of ops available, including video links.
Auction Ads - The blogger's site displays goods found on E-bay, and earns money for it.
BurstMedia - Put it on the list, but not too familiar with it.
Casale Media - The blogger gets to choose what to put on their web.
IndustryBrains - This outfitter has a little bit of everything.
IntelliTXT - They play around with contextual ads, with video options.
Openads - And yet more online advertising software.
PremierAd - They're similar to a buffet, and have a lot to offer. The best part is the blogger keeps eighty percent of the revenue.
The News Room - Place their links on the site, make some extra dinero.
TextMarks - Text message alerts. Does anyone else find these annoying? The blogger DOES get paid for putting them up on their page.
ValueMedia - They offer a few options, and aren't bad to work with.
Yesadvertising - Bloggers get a wide array of choices which include email, banners, pop ups, and contextual ads.

Sell Ad Space

ADSDAQ - The blogger sets the price, and the company matches it to advertisers set rates.
AdSonar -This company sells ads that match the tone of your site.
AdVolcano - Also known as the negotiation station, the blogger sets their own prices and ad sizes.
BlogAds - Here you actually have the opportunity of selecting which ads appear on your site. Crisp Ads - Blogger sets the price. RSS Feed
Fedafi Publishing Network - Monetize your feed with this plugin.
FeedBurner Ads - As long as you subscribe to their services, you can use their advertising links.
Feedvertising - They run text links ads in the feed.
FeedShow - PPC ads are placed in the feed.
MediaFed - Not too familiar with them, but this company works in the same manner as MediaFed.
Pheedo - They offer PPC ads.
PostPostWordPress Plugin - Ads and affiliate links are displayed alongside the feed.
Yahoo Publisher Network - They place PPC ads in the feed.
Job Boards
Joards - The blogger gets seventy five percent of the revenue by placing a job board on their site.
Job-a-matic - Works the same way as Joards, but the pay varies.

WP Plugins

AdRotator Plugin - The blogger selects the ads, and the company rotates it on a random basis.
AdSense-Deluxe - Ads are placed within blog contents.
AdSense Injection - Places ad sense adds throughout an existing blog.
Amazon Media Manager - Ads Amazon affiliate products to the blog.
Buy Me a Beer Plugin - This is a fun way to ask for donations. There's a link that asks them to buy you coffee or beer if they like the post. Cute.
CafePress - If the blogger wants to sell their own products on their site, Café Press offers services for self advertising.
EasyPayPal WordPress Plugin - Combines the blogsite with Paypal so that the Blogger can receive donations.
Google AdSense Referral Rotator Plugin - Refer others to Adsense and make money.
Last Amazon Review Plugin - Displays the bloggers most recent review of a product listed on Amazon along with an affiliate link.
Text Ads Link Widget for WordPress Sidebar - This widget makes it simpler to show ext ads on the sidebar.
WPAds Plugin - The plug in shows and rotates ads.
WP E-commerce Shopping Cart Plugin - This shopping cart plus in hold numerous features for those interested in integrating it into their site.
YAK - Like the name....it's a shopping cart plugin.

Realistically, blogging will not turn any of us into the next millionaire, but it can evolve into a nice income stream. But hey, with persistence and tlc, anything is possible!