Tuesday, December 23, 2008

The Pros and Cons of Organic SEO

There are many benefits or pros for utilizing organic search engine optimization. Some of the main pros are ones that are usually of main concern with most people starting a business, and that is cost. Organic search is generally not as expensive as other means of search engine optimization such as a campaign that is sponsored. If you are able to implement the means of the organic search engine optimization yourself then you are really in the clear for saving money. The only costs that are usually racked up by organic optimization are from bringing in an outside company to do the work. Of course if you don't know what you are doing when it comes to SEO then this might be your only option. While it is not that difficult it can be time consuming and you do have to know how to do it right.

Why is Organic search engine optimization better?

* Organic listings usually result in more click throughs by web searchers as these listings are usually pretty objective and unbiased. The fact which has been determined by statistical analysis is that more people do click on organic searches than on the sponsored or paid for listings. Most results in the search engines, especially Google tend to be organic. Organic results are also seem to last longer. If you spend the time and the work then you have a greater shot at staying on the top of the searches. It beats hoping that you don't run out of money to pay for your listing. Some organic searches have lasted for months and even years. The fact that they are so cost effective makes organic searches a great ROI or return on investment.

So What are the Cons?

There seem to be many more benefits of using organic search than there are cons; however, there are some cons. Organic results can be hard to measure in the way of analytics. This is a pain for some people especially ones that want to have everything documented and analyzed. Organic search engine optimization can also take a lot of time. The paid campaigns are immediate but for organic results you have to learn to be patient. It can take weeks and even months to start to see your rankings start to go up. The fact that it is hard to put a dollar value on organic searches can make it difficult for a company to justify spending money on it. With some people it is all about what can be seen on paper and this is not always something that can be shown with organic searches.

Is it worth it or not?

Whether you use organic search engine optimization or if you decide to go ahead and pay for a campaign, such as a pay per click, it really up to you and your circumstances. Organic searches have many pros and also some cons. You have to decide if the pros or the cons weigh heavier for you. If you have the time to put into making yourself a successful seo campaign then it seems that organic searches might work for you. If you don't have the time but perhaps you have the money then you can pay an outside company to take care of this for you. However if you want to jump right on up to the top of the list, you can pay for a pay per click campaign. Just remember that if you don't optimize your site if you run out of money then you are going to plummet in ranks.