Tuesday, December 23, 2008

Search Engine Optimization - 4 Basic Rules for Quality SEO

Search Engine Optimization (SEO) is considered by many to be a subset of search engine marketing, a term used to describe a process of improving the volume of traffic to a web site from search engines usually through search results. Search Engine Optimization has been the focus of a field of marketing research wherein methods have been explored to provide a user's site with a higher ranking on search engines. In a broad sense, SEO is marketing by understanding what Internet visitors might search for, to help them with sites offering what they are interested in finding. It doesn't have to be complicated. The key thing is to remember that each and every page of your web site is a unique entity and has to be treated appropriately for search engine optimization.

Here are four basic rules that can guide you:

1. Use keywords with one's web page titles. In the Internet language, keywords are words used to find useful results in while searching. Think and plan of the best descriptive keywords for your webpage titles. Many web site owners use inappropriate names or their company name in the page titles. Yet, it might s not be the best way people search. Each page should have the keywords for that page appropriately.

2. Get the keywords right. Make sure you've selected words that meet your marketing criteria and needs. Choosing words that are too general will only result in being one of millions so be more specific with your words. The more specific they are, the more it will result in higher rankings. Ensure however, that the words you choose are usable. Example: 'kakoru puzzles' and 'kakoru games' have two completely different rankings; 'search engine optimization' and 'search engine optimizers' do too. Even 'writers' and 'writing' can have varied rankings.

3. Use keywords in your title tag, and meta tags. A tag references to the semantic structures delimiting the start and end of an element or elements in the HTML code. Meta elements provide the information about a given web page, and most often to help search engines categorize them correctly. They are inserted into the HTML code, but are not visible to a user looking at the site. For each web page, be sure to include the appropriate keywords in the all the page tags. Make the description as interesting and stimulating as possible including the keywords. Many search engines actually use the meta description as the citation displayed on a search!

4. Use the keywords in your contents. Make sure that the content of each web page contains relevant citations to your keywords. This is important. However, be warned not to overdo them either. Too much of them and your webpage will get discounted by the search engines.

And yes, Search Engine Optimization (SEO) does work! I have seen my own web pages progress from virtually nonexistent ranking to a soaring one. Perhaps not to the top as yet, but still the effect is tremendous, and in a positive way.